Do you know about Google Ad Grants? This is a program sponsored by Google that provides eligible nonprofit agencies with $10k of free advertising per month for a full year. That is $120k in free advertising on the vital Google Ads platform.
To qualify, an organization has to be a nonprofit and fall within one of the dozens of eligible countries. According to one expert, the ads “appear at the very top of search results relevant to your nonprofit, resulting in thousands of new visitors arriving at your website, ready to engage.”
What is the proverbial catch? There really isn’t one. The only downside one might see is that the campaigns need constant oversight to yield good results. So, there is tremendous value to Google Ad Grants Management.
How Google Ad Grants Work
The program uses keywords that match text ads. If someone types a search into the Google search bar that features the keywords you have selected, your ad pops up at the top of that page. They will supersede the coveted organic search results you would have otherwise had to struggle to obtain through classic SE, or search engine optimization.
You need to select keywords wisely and pay attention to the level of competition that they might generate. For example, you may want to donate your hair, so you type such words into the Google search bar. The sites that appear first are likely to be those that beat the organic search results because they were paid ads.
Thinking of how advantageous that might be is one thing, but to then realize that the Google Ad Grants make those ads free is even more impressive. Keep in mind that the Google Ad Grants Management is the vital component.
When someone does click the ad that appears, you see a small amount deducted from the $10k available to you through the Google Ads Grant. Fees vary but are determined by the amount of competition for the word and the quality of the campaign. The better the campaign, the farther the money goes! Clearly, then, there is a lot of value to proper Google Ad Grants Management.
What is Ad Grants Management?
It is important to consider the amount of time you might have to oversee your various Google Ads campaigns. However, if you are the recipient of a Google Ad Grant, then Google will require you to get a 5% click rate, and that will require a ton of work. This is why Google Ad Grants Management needs to begin, and why you may want to outsource this to someone well-versed in marketing and Google.
This will all work best if you (or your designated agent) follow all of the Ad Grants guidelines and ensures that user experience is of the highest quality possible. You will want to avoid broad keywords and hone your strategy, and always have at least two ads per ad group. There is much more to know about Google Ad Grants and Google Ad Grants Management, and you will want to start with Google itself to learn all that you can about this remarkable program.
